All About Webinars

Webinars are one of the most powerful online marketing strategies. If you have a small or home business, Webinars can be very effective to elevate your brand and increase sales. Also, companies are increasingly using Webinars to reach out to their customers. These Webinars are usually in the form of seminars, trainings, and tutorials. First, let’s understand what a Webinar is and how you can effectively use them.

What is a Webinar?

Webinars are an innovation from traditional style seminars that are held in convention halls. Like traditional seminars, webinars would have an organizer, a speaker, and an audience the only difference is the venue. While traditional seminars would need to have one physical venue in which everyone can interact, webinars aren’t limited by a physical space. The organizer, the speaker, and every member of the audience can be located separately whether in another city, another province, or another country connected only through the internet. Webinars are generally live online events.

Webinars can be an instructional session, a demonstration, or a discussion. These Webinars allow you to reach lots of people across the world. The greatest advantage of Webinars is that it can be attended at any time and from anywhere. A webinar audience will be able to hear the speaker deliver his lecture, see his slides, communicate with him from voice or chat, or even view or interact with any application that’s open on his computer all in real-time.

Today, webinars are being used to connect with audiences for marketing, training, and educational purposes at lower costs and a potentially wider reach. To attend a featured webinar, you will only need the following:

  • A computer
  • A stable and fast internet connection
  • A set of speakers or headset connected to the computer

You also have the option of using a microphone or a microphone headset in case you want to ask a question to the speaker using voice. For a smooth and uninterrupted webinar experience, your internet connection must be fast and stable. One way to check is to visit websites that measure connection speeds. Start the test and if the results say that your download speed is around 1 Mbps or higher than you have a greater chance of enjoying a smooth webinar session. If the featured webinar is scheduled in the afternoon, conduct this test also in the afternoon of a previous day as connection speeds change throughout the day and night.

Your webinar experience can also be adversely affected when your internet connection is being shared, such as through a network or if you are using a Wi-Fi hotspot. Also, downloading files or streaming online video and audio can cause a choppy webinar session. It will be best to get these out of the way before joining the webinar.

To register for a featured webinar, visit the registration page, complete the form and press submit. You will be sent an email containing a link that you will use to enter the webinar room on the scheduled date and time. Emails will automatically be sent to remind you of the webinar. For your convenience, please enter the webinar room 10 minutes before the start of the session.

Webinars have the highest sales conversion ratio. Webinars converts higher than sales letters, sales videos, and emails. Webinars are so effective because they are a scheduled event. Participants plan to attend, set aside time, and schedule the time in their calendars. It is very different from ‘interruption marketing’ which is the case with website pop-ups, video posts on social media, and TV commercials.

Also, it helps to create a heightened attention. Your information is all that matters when people attend a Webinar. You command their attention because you have the information they find extremely valuable. And since you have a captivated audience, attendees want the information you have and you can easily create a state of mind with your webinar that will drive them to make a purchase.

There are several types of webinars; you must opt for the option which suits your business best. Webinars can be live, scheduled replay, or on-demand replay. Live webinars are real-time online sessions from the instructor or speaker to his participants. This can be an engaging and interactive live session. You may engage the audience by asking them questions and they will be responding through the Chat Window. An obstacle you may encounter in live webinars is technical difficulties.

The text chat option allows your audience to ask questions and answer yours. It helps to build a relationship between you and your audience while also establishing you as an authority when answers are provided to their problems. Attendees have a feeling of being seen by you, making the connection stronger and creating a bond that keeps them coming back to you.

A whiteboard webinar is better for those who want to visualize more complex topics better. Drawing over images, charts, or mapping out different concepts from scratch can help your audience easily follow your thought process.

Recorded replay webinars are recorded videos where the instructor or the speaker has access to a re-run of the webinar. This type of webinar is beneficial for those audiences who can’t attend the live webinar as scheduled since they are likely busy when it was running. Besides, they can’t get any limited-time bonuses offered by the speaker if it is only offered to the live participants.

On-Demand Replay Webinar is another type of webinar. This is a formerly recorded session of a live webinar which is made available on a specific website for people to watch it anytime. This is beneficial for those who want to target more audience after a live webinar.

When your presentation needs to demonstrate some step by step online or in software, a screen sharing webinar is the best way to go. The participants can see exactly what the host is doing and follow along. Also, screen sharing can be beneficial if you have created your webinar in a non-standard manner, like using Prezi. Since these are not based on slides, sharing your screen is the ideal way to present them with your audience.

How do Webinars Work?

A Webinar presentation can be a screen share with the host speaker talking through Keynote or PowerPoint slides, or just a live video of the speaker teaching something in his area of expertise. As the host speaker, you can interact easily through chat with all those attending the Webinar online. Webinars are typically scheduled to last between half an hour or up to an hour. That is certainly not a rule, but that just seems to be the most common Webinars have a vast use, from simply adding value to education. Webinars can either be paid or free. Free Webinars can help in introducing your products and services.

Webinars can be very cheap as you don’t have to shell out the cost of rentals. Consequently, if it is a paid Webinar, the charges are far lesser. The only cost that will be incurred will be that of the promotion of the Webinar. Again, there’ll be no transportation cost incurred. Furthermore, Webinars can be accessed from any device.

Also, Webinars can be scheduled at multiple times to ensure it reaches a wider spectrum of audience. All that is needed is a Webinar hosting platform that has all the necessary features. Primarily, these features include calendar scheduling, chat window, conducting a live video, ability to add a guest speaker, video recording for later use, and registration page.

What differentiates a regular video from a Webinar is that there is typically a question and answer session at the end where viewers can ask their questions live. A Webinar can either be live or evergreen. When creating a live Webinar, you can ask your viewers to sign up to watch the webinar on at a particular time on a particular day, and then they can watch you give your presentation, and they can watch the presentation, participate in the chat, and make a purchase of your products/services in real-time.

As a Webinar host, you can create a live Webinar page for free using Google or you can purchase Webinar software, such as Zoom, WebinarJam, or GoToWebnar to host the Webinar live. Virtually all paid webinar platforms offer interactive features such as polls, live chat, screen sharing, and many more. Also, they offer webinar recording ability and automatic replay schedule. The price will largely depend on the number of attendees that attend the live webinar.

Each one of these webinar platforms has a bit different interface; on some, you might see a list of attendees while another might not show them. On a webinar platform, you will see the host screen – that may include a Powerpoint presentation and video (live web or software demonstrations). Typically, the attendees’ microphones are muted so people won’t be able to hear what you say. In addition, you will see a chatbox. The chatbox works in a way that you can input questions. Usually, only the host can see them, though the host may decide to share the question with the audience if they will answer the question.

Some webinar platforms also have a “raise hand button”. You can click this if you have a question and then the host may unmute the microphone so that all attendees can hear you and you would be able to ask your question. Sometimes, you can call in by phone to hear the audio for a webinar, although most people just use their computer’s audio system. Besides the host, there may be a co-host or maybe more than one host or there may be a host and one or more panelists. These people may be in the same place physically; they might be in the same room or they might be in different parts of the world.

What is the Purpose of a Webinar?

Webinars are a cost-effective marketing tool as they allow you to reach your target audience and engage an unlimited number in a virtual setting that is far more interesting and dynamic than cold sales page and written consent. The main purpose of a Webinar is to build your audience online and strengthening a brand and increase sales.

  • Brand Building

One major factor which influences customers and clients is a powerful brand. This is because a powerful brand is associated with authority and easily recognizable. Also, a powerful brand has a distinctive selling proposition. Webinars allow businesses to succeed in brand building. For instance, you can target a particular audience. You can give concise and clear answers to the questions attendees may have. Also, you can show why and how your product/service is better than others.

Authority is an important aspect of brand building. No doubt, webinars are the best marketing tool for building authority. It gives you the opportunity to talk to your audience so you can convince them about the quality of your product or service and expertise. Also, webinars allow you to lay out all your business has to offer in a dynamic and interesting way. Nowadays, it is possible for anybody to be called an expert on any topic. Being an authority is quite different. Authority tends to command respect, and many people are usually influenced by people in authority.

  • Attracting Targeted Audience

Webinars are an incredible way to drive targeted traffic to your business, and as you know, you need this targeted traffic to generate leads and leads make you money in the long run. Many companies have reported a significant increase in their website traffic with webinars. This is majorly because webinars use in-demand and engaging topics to attract people more than other marketing mediums.

Webinars are like videos, which boast amazing statistics in the online marketplace. According to a report, about 65 percent of executives have visited a merchant’s site after watching a video. According to another report, 70 percent of marketers report video tends to convert better than other advertising medium. Also, the average internet user spends 88 percent more time on websites with videos.

Webinars are however better than video marketing because there is a live host so there are more customer engagement as well as question and answer sessions that allow for more participation. A study by ClickMeeting found that many companies run more than a webinar per month. One major reason for this is to engage quality traffic. With webinars, reaching and engaging a targeted audience is quite easy as attendees are truly interested in the presented topic. This means it has an extraordinary pre-sell value.

Recording a webinar is an exceptional way to use them for building traffic. A recorded webinar is a gold mine for generating more traffic to your website while also engaging future traffic with its quality content. 30 minutes or one-hour webinars can also be split and edited into 6 or more segments. These short videos could deal with answering questions or specific training. You can then upload them to Youtube, your website, or other video sharing sites. Using long-tail keywords with these videos can further help target a specific audience. It is important to remember Google now includes video results in its algorithm. This means the chances of your target audience finding you have significantly increased.

  • Position Yourself as an Expert

Hosting a webinar on a topic – whether it is related to mental health or how to build an app – puts the host on a virtual pedestal. Although some registrants might attend for support, many of your participants are attending to hear what the host has to say. Even if the webinar is free, they are still giving out their time and contact information in order to attend your webinar. The registrants trust that you are delivering interesting, unique, and valuable information.

  • Lead Engagement

When a participant registers for a webinar, it is usually through an email address. Many people will happily do this since they know they will in return get value. So, not only does this lead to lead generation but also lead management. This means you have to nurture your leads. The main reason lead engagement is a vital purpose of a webinar is that anyone that registers for the webinar has already shown an interest in your product/service. In the course of the webinar, you can offer more specific information in the form of videos or PDFs. All these can link back to your site. You can also build a marketing list with these email addresses; this allows for long-term engagement with your potential customers.

It is important to remember that the participant has shown interest already and will be very willing to convert on the emails you send them subsequently. The leads you generate will be of higher quality and there is a higher probability they will convert.

What are the Features of a Good Webinar Platform?

There are some important features a webinar must have to captivate and engage a global audience. Here are the features of a good webinar platform.

  • Customizable Features

As a webinar host, you will want to choose a webinar platform that allows you to easily customize all aspects of the webinar to suit your brand. These features will help enhance the overall image you want to project. Also, it will help the attendees feel more connected with the host. These features include the ability to adjust the layout of the landing page, change theme colors, add in branding/logos, as well as customize invitation as well as reminder emails seamlessly. The more customizable features a webinar platform offers, the better.

  • Handouts Upload

The time of your participants is valuable. Preparing your participants ahead of time for the webinar is a smart idea. This principle is applicable to virtually all types of webinar or online meeting imaginable; from marketing presentations to comprehensive staff training and all other things in between.

You will spend a lot of time and energy convincing people to register and attend the webinar. You will want to offer them a teaser that motivates them to attend the webinar. The teaser can be in the form of a handout. A handout can entice the participants to join the session if the webinar is for a promotional purpose.

  • Live Polls

One nice way to increase engagement in a webinar is polling. Today, many webinar platforms have live polls as one of their webinar features. Polls offer webinar hosts the opportunity to take a break during the webinar and get some feedback from the attendees. This will not only connect the audience to what is being discussed but also offer a valuable opportunity for the host to know whether he/she is meeting the presentation’s objectives.

Also, you will discover that the type of real-time responses received by a live poll will offer some vital input on a key topic that is being discussed during the webinar. Polling, as well as other real-time webinar features, is important for professional hosts because the generated results can be beneficial in several ways.

For instance, if you are hosting a sales presentation, your sales team can use the given responses when they go out to follow up on the leads after the webinar session. Also, future webinars can be tweaked with some items altered or unchanged based on the feedback by the attendees in real-time. Furthermore, many people enjoy live polls as it makes them feel the need to participate more.

  • Webinar Automation and Replay

Not everyone will be able to attend your webinar, and they don’t necessarily have to. The ability to record webinars is an important feature of a webinar platform. As a webinar host, you should make it easy for registrants to view the webinar. When schedules don’t align, it is essential you share a recorded webinar for those registrants who missed the live session. Also, a recorded webinar has the benefits of being editable.  This is because editing the recording will ensure the webinar is precisely what you want, before uploading it online.

Recorded webinars are also a nice way to significantly increase your subscriber base. It can be offered as an incentive to drive traffic to your website. For instance, those in the education business can sell a recorded webinar to participants so they can download and view it at their convenience. The possibilities a recorded webinar offers are endless, making it an important feature in an excellent webinar platform.

  • Screen Sharing

One of the biggest advantages of hosting a webinar is the ability to simultaneously talk to attendees across the world. However, to be effective, the host has to demonstrate what they are sharing. This is a major drawback many webinar participants have reported over the years. Although they appreciate the information being dished out, they sometimes feel a disconnect because of their inability to see some items the host is talking about. Thanks to advancements in technology, many webinar platforms now come with screen sharing capability.

Not only will you be able to discuss important concepts with screen sharing, but you will also be able to show them. At any point during the webinar, you can demonstrate what is happening on your screen, and all the attendees can see it in real-time. Also, this is a useful feature during webinar recording as the screen can be used as a type of whiteboard. This enhances the engagement level while also increasing the rate of information retention.

  • Email Integration

A webinar is an online event that people subscribe to. Email is the most popular and easiest way of doing this. So a good webinar platform should be able to integrate webinar functionality with email programs available today. This is a nice way to increase your subscribers as it will be very easy for people to show their interest and register for your webinar. This feature will allow you to add all webinar registrants to your mailing list.

Most email integration works well with the following programs: GetResponse, ConstantContact, HubSpot, ConvertKit, ActiveCampaign, Aweber, Infusionsoft, and MailChimp. These programs can be used to email all attendees effortlessly at any time. Additionally, you can automate this process by having your email sent at pre-determined times. This helps to enhance the brand image you’re trying to project, besides keeping the attendees informed of the latest development.

  • Social Media Integration

It is no longer a secret that social media has invaded almost all aspects of our modern life. As a host, you should put this to your advantage by directly integrating adverts into popular social media platforms, such as Twitter, Facebook, and many more. A tracking pixel connected to a social media platform is a useful feature a good webinar platform should have as it will link adverts directly to your webinar. This will ultimately enhance your marketing potential as it will increase your visibility. Also, you will receive analytical information that will help you see the effectiveness of your campaign so you can make certain operating decisions to enhance future webinar offerings.

How to Create Effective Webinars (Tips)

You don’t have to be a rocket scientist to create an effective webinar. All you need is a webinar checklist and we are here to provide it. In this section, we will go through everything need to need to create an effective webinar from the early planning stages to the big day itself.

  • Brainstorm the Right Topic

You will need to decide the topic you want to talk about before you can get started on creating an effective webinar. Your chosen topic should answer the questions your audience usually asks and be highly specific. For instance, if you are hosting an email marketing webinar, you can focus on specific subject lines. Overall, your webinar should offer value to your viewers. Think about your unique value proposition and your company as a whole. These are the topics you will use for the webinar.

  • Choose a Webinar Tool

There are several webinar services that can be used to create an effective webinar. For example, Zoom, GoToWebinar, and ClickMeeting. It is important to consider your objectives when you are researching a webinar tool to use. How many people will attend the webinar? Do you need to arrange for more than 1,000 participants? And is it easy to use? Those are the questions you should look into when you are deciding on the webinar tool to use. Additionally, you will want to ensure the tool is able to handle the webinar you want to host. Can it handle Q&A or video chatting webinars? The best tool for you will largely depend on the general objectives of the webinar.

  • Produce the Content

Once you find the right tool and you know the topic you want to talk about, you will need to decide the type of webinar you wish to host. Will it be a talking head and PowerPoint presentation? Or perhaps you need to do a live Q&A panel. Either way, you will have to prepare for the webinar by producing the content. For instance, if you are creating a PowerPoint presentation, you will have to create your slide deck. Ensure that the slides greatly emphasize your key points. Make the slides visually appealing by including interesting graphics such as GIFs and images.

Conversely, for a discussion-style webinar, gather audience questions, plan out your speakers, and prepare other questions you may have. This will allow you to prioritize your time during your webinar session.

  • Prep the Environment and Tech

Before running your webinar, ensure you have a working mic with settings adjusted to your environment and a camera (your laptop camera should do the job). Also, you need to choose a set for the webinar – it can be your living room or your office. However, make sure the environment is professional and nobody interrupts during your session. Having someone disrupt your session will not only throw you off guard but also disrupt the participants’ focus.

To reduce the risk of mix-ups, check your internet connection to ensure it is stable. Also, ensure your laptop is plugged in, or that it won’t start updating on its own. Beyond that, if you will be sharing your screen, make sure you close all unnecessary tabs in your browser.  It is smart to log into your webinar room about 20 minutes prior to the start of the presentation.

  • Choose the Right Time and Day

You will also want to consider the location of your audience. Tools like Google Analytics can be handy as it allows you to see where your audience is, so you can select a convenient time zone and day. The best day to host a webinar is Tuesday from 10 to 11 am GMT according to ON24. This is because it is nice for a broad time zone, and would avoid most work hours or commute times. This time typically prevents conflicts with most participants. However, if your audience is in a particular country, then you would not have to bother about global time zones. You can instead focus on holding a session when most people are not commuting. Generally, after work hours or early afternoon are the best times.

  • Promote Your Webinar

Now that you have done the background work, it is time to ensure you promote the webinar to your target audience. To promote a webinar, create a landing page where participants can easily sign up and distribute and promote the link in many ways. For instance, you can run adverts through search engines and social media. Additionally, you can use free promotion tactics too, like posting on your website, social media accounts, or send an e-mail to your subscribers. It is vital to use your follower base to get enough people interested. Also helpful are reminder emails. Consider sending “Seats Are Filling Up” or “Don’t Miss Out” emails as the webinar day gets closer. When you finally get enough people to sign up, you will need to remind them as the day approaches. Send them the webinar link an hour before the webinar so it is top of their mind and they need not go searching for the webinar link in the registration email.

  • Practice

You should not just jump into the webinar without adequate preparation, hoping to improvise. While flexibility in your session is an asset, it is important to practice a lot in the days leading to the webinar to make your presentation sound knowledgeable and convincing. Also, it is essential everyone on your team have the first-hand experience with the webinar platform you will use. Stay away from last-minute changes and tweaks in your scenario. They typically make your presentation a bit messier and may cause unnecessary stress.

  • Follow-up with the Audience

Obviously, webinars are an important sales opportunity and you want to avoid a situation whereby participants leave the webinar and never think about you again. That is why you should send attendees a thank you email as well as gathering feedback from them, so you can host a better webinar in the future. Additionally, attendees typically like having a recording, so sending them a link to the session’s recording afterward is a smart idea. Also, this means you can send it to those who wanted to attend the webinar but could not.

What is the Best Way to Create Interaction During a Webinar?

If you want to connect with your audience, you need to be engaging that means that the audience is listening to you while you are talking to them. You are engaged in a conversation even if you are the only one talking and since you are the presenter here. It is up to you to keep their attention once you have this. In this section, we will go through some tips on how to make your webinars more engaging and more enjoyable for your audience. This should result in a better conversation rate for your webinars, not to mention a higher rate of people returning for future webinars as well.

  • Getting Attention

It is really boring and confusing for an audience if the Webinar’s host directly starts talking about concepts where the audience actually has little knowledge of. Just like in movies, you have to have a brief introduction and get the attention of the audience. Engage the audience by asking a question. This relatively brief phase has to address the topic you will talk about. By doing this, the audience will be able to bring up their prior knowledge regarding the topic and will, therefore, create conceptual hooks that they can use for the session. For example, you can do a thesis game. You can just project a daring thesis like the 9/11 attacks conspiracy and then the audience has to agree or not agree. Hereafter, you can have a brief discussion about these theses and continue to the next phase.

  • Ask Questions and Use Their Ideas

After your amazing introduction and attention phase, the audience will probably be awake enough to start listening to you and at this moment you can go into more detail about your topic. There is nothing wrong with just saying what you have to say and it can even be good to just talk to the participants. But then, you have to ask yourself the following question: did the audience really learn, and did the audience enjoy your session? You have to see your audience as individuals whose brain is constantly working. They are silently asking questions and therefore you have to leave some space for them to ask these questions. Do not speak false or insecure and leave some room for questions and answer rounds during your session and not only at the end.

To create interaction, it is also important for you to ask questions. Your audience will not always be enthusiastic enough to ask questions and therefore you should prepare some yourself. Depending on the audience, you can ask straightforward questions or difficult questions. You can also take it a step further, use their ideas. You can use different approaches in a way that they have to write down or express their ideas. The transformational app format for example, is a format that pushes people to express their ideas and collaboratively come up with solutions to a given problem.

  • Variation

There are speakers that are so charismatic that you can listen to them for hours and hours, but even then the brain cannot keep full attention all the time. Just like you have to bring variation regarding what you eat like vegetables, meat or meat replacing products, fruit, and so on, you also have to bring variation to the participants. Show a movie, do a brainstorm, ask questions, use objects, do a poll, it can even be an online poll, and so on. This does not mean that you cannot just tell what you have to say, it means that you can step outside your comfort zone and try something new. Some approaches work with a certain audience, but some approaches, unfortunately, do not. You have to try it out yourself otherwise you will never know what the effect of certain approaches is.

  • Alignment

Now that we talked about getting attention, asking questions, using their ideas, and bringing variation, it is time to talk about alignment. Let’s say you have to teach someone how to swim, you first do all the moves on drylands and then you give the pupils an exam in the water. It speaks for itself that the chances are pretty high that the person will drown. For this reason, you as a speaker have to make sure that your goals are aligned with how you will teach them.

  • Deliberate Practice

As mentioned earlier, you have to experiment with interactive approaches but you also have to deliberately practice. For example, if you want to become fit you can go to the fitness gym every day and also noting down your progression, finding unaccustomed exercises, seeing what kind of schedule is best for you, and so on. By doing this, you will definitely make more progression. Maybe you do not have the chance to give many sessions, you can deliberately practice if this is the case. Prepare your session well and evaluate yourself afterward. Maybe the participants can help you with your evaluation.

  • Authenticity

An audience can really feel it if you try too hard and if your way of speaking is just not natural. If you are standing in a shop and you are hesitating to buy something, the last thing you need is a shop owner that does not know its own product and cannot help you any further. This is also the case for giving a session, especially an interactive Webinar session. Prepare yourself well and tell a story. Not just random facts, try to bring the story as if you were sitting with your best friends in a bar. Do not use hard words and just be yourself.

How to Record a Webinar on PC or Mac?

Recording a webinar can help you review some important information discussed in the meetings. Also, it allows the attendees to save valuable information for later use. Here is how to record a webinar on PC or Mac.

How to Record a Webinar using Apowersoft?

  • To start recording a webinar, open your browser and go to this page. Apowersoft is a reliable and powerful online screen recorder.
  • Now browse down till you see the Apowersoft Free Online Screen Recorder and click it. This will lead you to its webpage, and then hit the “Start Recording” button to launch the recording tool.
  • When the recording tool is ready, open your webinar application, and start with the conference.
  • Go to the recording tool, select the portion you want to capture, and the audio source you want to record.
  • Once done, you can go on with the recording by hitting the start button.

NB: To capture the entire screen activity, you can choose the Full Screen” mode or use a specific size you want to record by simply adjusting the recording window. You can add annotations and notes to your recording during the recording process if you want to.

When the recording is done, simply click the stop button. This will save your file which you can watch by clicking it.

Aside from this Apowersoft Free Online Screen Recorder can also be used in taking a screenshot from a webinar by using its screenshot function. You can also add shapes, lines, and text. You can also schedule a recording task by utilizing its “create scheduled task” feature.

How to Record a Webinar using ShowMore?

ShowMore is another free online screen recorder that can flexibly capture your screen by customizing recording regions and choosing audio outputs. While recording the webinar, you can easily edit the screen by adding colors, lines, arrows, and texts to highlight specific parts. Here is a guide on how to use this online resource to record your webinar on PC.

  • On your PC or Mac, visit the ShowMore page. Scroll down until you see “Start Recording”. Once you click on it, a recorder box will appear.
  • Now, go to settings so you can configure shortcuts for resume, pause, stop recording, and more. If it is your first time using ShowMore, it will automatically download a launcher to your computer.
  • Choose “System microphone and sound” as your audio input since you are recording a webinar.
  • To start recording, open your webinar application. And once the webinar starts, click the recording button on the left corner of the recording box to start recording your webinar. You can either record a full screen or customize the page to your needs.
  • If you want to highlight certain contents of the webinar or take notes, you can utilize the editor feature by simply clicking the pen icon. This allows you to add texts, shapes, and arrows to the webinar screen. Once done, hit the pen icon to pack the toolbar up.
  • Once you are done recording the webinar, click the pause button, then you will get the video file. Click the button on the bottom right to save the webinar recording.

 How to Cite a Webinar APA?

To cite a webinar presentation in your text, you will use the APA (American Psychological Association) in-text citation style of year of publication and author’s surname.

For a reference entry of the slides/files, use the following:

  • the last name and first initial of the author or the authoring organization
  • the year of publication
  • the title of the slides in normal font
  • a bracketed description of the media type
  • retrieval information


Stannard, Russell. (2020). How to Make a Webinar Interactive. [Webinar Slides]. Retrieved

To create a reference entry for a recorded webcast or webinar, use the following:

  • the last name and first initial of the author or the authoring organization
  • the word Presenter in parentheses to indicate the presenter and author are the same
  • the year of publication
  • the title of the webinar in italics
  • a bracketed description of the media type
  • retrieval information


Stannard, Russell. (Presenter). (2020). How to Make a Webinar Interactive. [Live Webinar]. Retrieved

Webinars are a powerful marketing tool to grow your email list and build a fast connection with your viewers since it is more personal than just posting on social media or sending them an email. Also, since you can create a sense of urgency in the webinar for your audience to make a purchase with limited-time bonuses and flash sale. According to statistics, over 50 percent of your webinar sales will be made after the webinar is over. So it is important that your Webinar connects to an email sales funnel.

Leave a Reply

Your email address will not be published. Required fields are marked *